iOS
Under Threshold
Track your dog's training journey. Log behavioral issues, monitor progress, and work with your trainer, all in one place.
studio w labs
People don't leave products they understand.
Hand your product to someone who's never seen it, and watch. Where do they go first? What did you want them to do, and is that what they actually do? Most teams can't say, because the ones who get lost don't complain, they just leave. I'm a learning scientist, so I find out exactly where and why, and I read the code, so I can help you build the fix into the product itself.
Where you're losing them
Nobody tells you they're leaving.
A confused user doesn't file a ticket, they just stop coming back. A few of the signs I look for:
- Lost on the first screen. The one thing they came to do is buried under eight others.
- The support queue that never empties. The same questions keep coming, because the teaching sits in a doc nobody opens.
- All the data, no answer. The dashboard consolidates every number and still doesn't tell them how the business is doing.
- The people your product shuts out. It's more than a screen-reader edge case, and the fixes make the product clearer for everyone.
Building
Software I make.
The apps I make on my own time. Before I go judging anyone else's product, it seems only fair that you can poke at mine.
iOS
iOS
vlrb
Video blurbs for the people you love. A vlrb is a quick video message for the moments a text can't capture.
Web
Curator
A lesson planning tool that grows the teacher while they plan. The professional development is built into the workflow itself, and every lesson aligns to Nevada's Portrait of a Learner and its durable skills.
How It Works
Three steps, and you can stop after any one.
1. Book a call
Tell me where the product feels stuck, or point me at your activation and churn numbers. You'll leave the call knowing where I'd start looking.
2. I find the why
I dig into your product with whatever it needs, sometimes sitting with real users, sometimes reading the code underneath, until I can show you exactly where people give up, and why. Usually a couple of weeks, not the months a new hire takes.
3. You get the fixes
A short plan in plain words, ranked by what each problem is costing you. Where it makes sense I build the fixes in myself instead of handing you a to-do list. A full build goes to Understory, my studio for exactly that.
Keep the customers you're about to lose.
Tell me where your product feels stuck, or just hand me your activation and churn numbers. You'll walk away knowing where people are giving up, why they're giving up, and what it's worth to fix. A flat activation curve, a support queue full of the same question, or a launch you want people to actually stick with are all good reasons to start.
You can also reach me directly at webs@studiowlabs.com.